From Struggling Tea Shop to Local Sensation: The Pazhamporikada Story

"Let me share the story of how a simple idea helped us transform a small tea shop that was on the verge of closing down" .

The shop was facing tough competition as several new outlets opened nearby, causing a sharp drop in sales. That’s when the owner approached us for help.

With a modest investment, we developed a focused branding and marketing strategy to reposition the shop in the local market.

Our first step was to create a strong identity. After careful research and brainstorming, we named the shop ‘Pazhamporikada’ - a name that instantly connected with people and evoked a sense of nostalgia.

Next, we designed a distinctive logo and rebranded the shop with a cohesive yellow and grey color theme. From the interiors to the display shelves and even the bottles, every detail reflected the new brand identity.

We also recommended expanding the menu by introducing new varieties of pazhampori to attract a wider customer base.

To build brand visibility, we produced engaging video content featuring the shop’s daily routines and cooking process, and strategically promoted it on social media.

The content quickly reached the right audience and generated strong engagement, driving new customers to the shop.

Through thoughtful branding, strategic marketing, and creative storytelling, we successfully transformed a small local tea shop into a recognizable brand - ‘Pazhamporikada’."

Sarath,Pigmento